Jon Udell writes about, an experiment in identifying brand associations. As much as marketing folks work hard to create a brand, at the end of the day, the brand is defined by your associations. This site attempts to capture those from its audience.

Most often a brand is defined by its flagship product. Campbells is soup. Google and Yahoo are search. Adobe is photoshop. However, Microsoft is evil.

The cloud tag visualization is nice, but the top words are way too large when displayed in “orderly view.” They should lose the word scaling if ordering by popularity, I think… or else figure out how to adjust the scale so the biggest font is not quite so big.